Skip to main content

Analytics & Machine Learning

One version of the truth, and forecasts you can plan against.

You Have Data. You Don't Have Answers.

Sales in a spreadsheet, customers in a CRM, stock in Excel. Two people produce two different numbers for the same question and nobody can say which is right.

So the decisions that would actually move the business, which products earn money, which customers are leaving: stay unanswered.

From Scattered Spreadsheets to Decisions

We connect your sources, agree what each number means, and build the dashboards on top of that foundation.

Where your history supports it we add forecasting and churn models. Where it does not, we say so: plenty of businesses are sold machine learning when they needed a reliable weekly report.

What you get

  • Data audit: what exists, where it lives, what is trustworthy
  • Integration across your CRM, accounting, sales, and stock systems
  • Agreed metric definitions, so one question gets one answer
  • Live dashboards built around the decisions you actually make
  • Demand, churn, and risk models where your data supports them
  • Anomaly alerts that surface problems before month end

What This Covers

  • Customer Analytics

    Segmentation, lifetime value, churn prediction, and basket analysis. Who earns money and who is about to leave.

  • Supply Chain & Operations Analytics

    Demand forecasting, stock optimisation, supplier performance, and delivery reliability.

  • Performance Dashboards

    One live view of the numbers that matter, pulled automatically from the systems you already use.

  • Diagnostic & Root Cause Analysis

    Why revenue dipped or churn rose: answered with data, not argued about in a management meeting.

  • Predictive & Prescriptive Modelling

    Models that forecast what happens next and recommend what to do, sized to the data you actually have.

  • Data Maturity Assessment

    An honest read on what exists, what is trustworthy, and what to fix before the ambitious work is possible.

How We Work

  1. 01

    Audit & Map

    We assess what data you hold, how good it is, and which decisions it needs to inform.

  2. 02

    Connect & Define

    We integrate the sources and settle metric definitions with your team. Unglamorous, and usually the highest-value hour of the project.

  3. 03

    Model Where It Earns It

    Forecasting and churn scoring validated against real outcomes, with the limits of each model stated plainly.

  4. 04

    Train & Refine

    Your team learns to interrogate the dashboards, and we tune thresholds after the first weeks of real use.

What to Expect

One version of the truth
Meetings about what to do, not about whose number is right.
The monthly report builds itself
No more rebuilding it by hand or reconciling spreadsheets first.
Problems caught early
Margin, churn, and stock anomalies flagged before the quarter closes.
Forecasts you can plan against
Buy stock and allocate effort against what is likely, not hoped.

Where This Has Been Needed

What clients came to us with, in their words. Names withheld by agreement.

Healthcare · Nairobi

We are not sure our main supplier is charging us fairly.

Concentrating spend with one supplier only pays if you get price certainty back. Your own purchase records will tell you whether you did.

A healthcare facility had given one supplier preferred status and suspected it was not getting the pricing that came with it. We reconstructed months of purchasing from raw transaction records and benchmarked the supplier against its own cheapest price rather than a market rate, so the findings could not be dismissed as market movement. They went into the renegotiation with a line-by-line list of every item they had overpaid for.

Healthcare · Multi-branch clinic

Stock is disappearing and we cannot prove it.

Two systems that have never been compared will disagree. What that disagreement is costing you is a question most businesses never put a number on.

The system recording what came in had never been connected to the one recording what went out, and the two used different names for the same items. Joining them credibly took automated matching followed by manual reconciliation: the difference between a real figure and an invented one. Management got a deliberately conservative loss figure, built to survive being challenged.

Pharmacy · Retail healthcare

We keep running out of the things people actually came in for.

Most stock decisions are made without looking at the pattern already sitting in the sales data. It is usually there, and usually clear.

Ordering was being done on instinct and recent memory, so fast-moving lines ran dry while slow ones tied up cash. We built demand forecasting off their own sales history and turned it into something usable at the counter: what to reorder, when, and which regular customers are due back.

Retail analytics · Decision support

We run promotions. We do not know which ones make money.

Sales during a promotion and sales caused by a promotion are different numbers. The gap between them is often the entire margin.

Standard promotion reporting counts revenue that would have arrived anyway, which is how a campaign looks successful while quietly destroying margin. Separating the two means comparing against customers who never got the offer, not against the same customers' quieter months, since the people who redeem offers are the heaviest spenders to begin with. The result is a dashboard a marketer can drive without writing code.

Common Questions

No, and almost nobody has it. Cleaning is part of the work. We will tell you if your data genuinely cannot support a conclusion, but that is rarer than people fear.

Roughly one to two years of consistent history for forecasting, and enough past churn events to learn a pattern from. Below that, good dashboards serve you better and we will say so.

Yes. Alongside fixed dashboards you can query ad hoc, which customers bought in Q1 and have not returned, how this month compares to the same month last year.

No. The dashboards are built for business users and we train your team at launch. Most people are comfortable within the first session.

Ready to Trust Your Own Numbers?

Book a discovery call. We will look at your data sources and the decisions you need them to inform.